The iconic "hilltop" ad by Coca-cola portrays american youth singing on top of a hill. A glowing sun lies behind them, showing the teenagers singing happily in harmony.
The lyrics say things about bringing the world together, and singing in harmony. This is a bit of a play on words as harmony means singing together as well as world peace.
Love is a big theme in the song, showing the american youth trying to get the world into a more peaceful place. This all has to do with the Vietnam War of which America was blamed by people for getting too involved and not minding their own business. This video is to show to the world that America, or at least the American youth care about stopping the fighting and having piece.
Coke shows this extremely well and uses this to their sales advantage.
Good grasp of the brand's messages and values, esp. harmony.
ReplyDeleteAim to go into more detail, for example, how unity between nations is conveyed.
Quote precisely to support points (such as the words of the lyrics).
Grade C